LORRAINE SANDERS is a San Francisco journalist, blogger, media consultant, and author of the San Francisco Chronicle Style Bytes column exploring the intersection of fashion and technology. She also covers fashion for the newspaper and its SF Unzipped blog and writes regularly about fashion, technology and ecommerce trends for FastCompany.com.
She is the founder of Digital Style Digest, devoted to all things fashionable, stylish, and tech-savvy. Her previous site, SF Indie Fashion was the only blog devoted exclusively to the Bay Area’s independent fashion community for over seven years.
Her work has been published by FastCompany.com, 7×7, 7×7.com, NBC Bay Area, KQED, Daily Candy and other publications. She is a frequent speaker and moderator and has appeared at events hosted by the Social Edge Summit, SF Fashion+Tech, the San Francisco Fashion and Merchants Alliance, SF Design Week Apple Talks Series, City College, Academy of Art University, ModCloth and the San Francisco chapter of the American Marketing Association. In 2010, Lorraine was selected as a news entrepreneurship fellow by the University of Southern California Knight Digital Media Center.
You can view a current resume here.
Current and past clients include:
Media
I have worked as a freelance contributor, writer or blogger for the following publications and web sites:
- FastCompany.com
- Style Bytes column in the San Francisco Chronicle
- 7×7 magazine and 7×7.com
- Kayak Traveler blog
- San Francisco Chronicle
- NBC Bay Area
- San Francisco magazine
- Front Desk San Francisco
- San Francisco Brides
- In-Room City Guide San Francisco
- Daily Candy
- Gayot.com
- San Francisco Citysearch
- Noe Valley Voice
- BUST
- The Wave magazine
- ANG Newspapers
- KQED’s Spark
- The San Francisco Bay Guardian
- Palo Alto Weekly
- San Francisco Downtown
- Business 2.0
- Reuters Foundation Digital Vision Program at Stanford
- UU World Magazine
- Wag magazine
- American Communications Foundation Newsource
- NorthStar Travel Media
- Tech Living Magazine
- Media Life Magazine
- Sync magazine
- Casual Living
- AOL City Guide
- The Neighborhood Newswire
Copy Writing
I have completed copy writing projects ranging from creating web copy and product descriptions to building email newsletters and writing executive bios for the following companies and brands:
- Amour Vert
- Avital Beauty Lounge
- Kayak.com
- The Body Shop
- Minted
- Serena and Lily
- Travelocity
- Temple Music Group
- Emerald Packaging
- Relevant Searches
- San Francisco Fashion Week
Media Consulting
As a media consultant for the following companies, I have worked on projects designed to help my clients reach and resonate with their target audiences. This has included developing brands’ blogs, social media strategy, influencer campaigns and advising on media outreach, as well as recruiting and training bloggers and social media specialists.
- Circle & Square
- Tog + Porter
- Shopilly
- Beaucoo
- Avital Beauty Lounge
- Swappin’
- VacationHomeRentals.com
- Yojo Mobile
- Edgi Clothing
Teaching
I occasionally teach classes at the following places in San Francisco:
- Academy of Art University, part-time fashion journalism instructor
- Academy of Art University, graduate student independent study adviser
- Renaissance Entrepreneurship Center, guest instructor in 2011 and 2012
- San Francisco Writers’ Grotto, instructor of workshops in blogging and social media
Travel Guidebooks
I contributed to the following guidebooks:
- Moon Metro San Francisco (Avalon Travel Publishing)
- Not For Tourists Guide to San Francisco
Public Relations
I have worked with the public relations agencies below as either a freelance copy writer or fashion media consultant:
- Provocateur Media
- Weber Shandwick
- Current Lifestyle Marketing
- Wagstaff Worldwide