Jan
3
SF Fashion + Tech Panel
Filed Under About Lorraine, Fashion & Technology | Leave a Comment
Looking oh-so-official. This is a Chronicle photo from the first SF Fashion + Tech event, which took place in November. The next one is next week on Jan 12. Read the full Chronicle post here.
Photo by Christophe Tomatis
Dec
1
Thanks, Fashion School Daily!
Filed Under About Lorraine, Academy of Art | Leave a Comment
I teach at the Academy of Art (yes, I really teach a college class about fashion blogging! Pretty wild that such a thing exists these days…sign of the times), and the social media editor there, Alexandra Thurmond, recently interviewed me about San Francisco fashion and some other fun things. The interview then ended up on Style Bistro, always a great place to be.
Click the pic to read if you are so inclined.
Jan
17
Winter Update
Filed Under 7x7 magazine, About Lorraine, Academy of Art, Blogging, Content Partnerships, San Francisco Chronicle, SF Indie Fashion | 1 Comment
After taking much of the fall off — though SF Indie Fashion continued to run smoothly — to spend time with my son, who arrived on Sept. 1, I happily returned to covering San Francisco fashion each week and resumed several of my freelance gigs at the beginning of the year. Here’s an update on where you can find my writing and other professional pursuits these days:
7×7 and 7×7.com: I cover fashion each week for the magazine’s web site and occasionally contribute to print.
San Francisco Chronicle: You’ll find my work in the newspaper’s Sunday Style section from time to time, as well as in the monthly magazine SFiS. Recently, I wrote a feature about the Irma bracelet and contributed to the 2010 Year in Fashion.
SF Unzipped: I write for the San Francisco Chronicle’s online style blog once each week. You’ll generally find my posts up on Fridays.
SF Indie Fashion: Every week day (and some weekends) you’ll find fresh content featuring the Bay Area’s wealth of design talent, fashion happenings, beauty news and independent retailers. The site has been growing steadily over the last few months, and we continue to tackle bigger and better things. I’ve been pleased to establish more news partnerships, which have led to our content appearing on sites such as Vivanista and The Feast. Stay tuned for what’s on the horizon this year.
Academy of Art: While I miss teaching (and look forward to when I can expand my work schedule and do so again), I am glad I am able to act as an academic advisor for a fashion journalism student here this spring.
Provocateur Media: During the fall, I began working with this local public relations agency on a consulting basis to help agency clients interested in the benefit of the journalist’s perspective on their campaigns. It’s been fun, rewarding and an interesting change of pace to work with local retailers and brands in this capacity, and I look forward to continuing my work on this front in the future.
Fashion Unraveled: The 2nd edition of this excellent resource for emerging designers is out, and I was thrilled to have a four-page section on blogging and social media included in its pages.
And as always, you can find out the latest musings from yours truly by staying in touch via Twitter or LinkedIn.
Jun
18
Where to Find Me Each Week
Filed Under 7x7 magazine, About Lorraine, Blogging, Kayak, KQED, San Francisco Chronicle, SF Indie Fashion | 2 Comments
Phew! Things have been so busy lately that I’ve been remiss in updating this site with all my clips. Here’s an update on what’s been going on:
- I was recently honored to be selected as a fellow in the Knight Digital Media Center’s Journalism Entrepreneurship program, held in May at the University of Southern California.
- Three times a week, you can find my fashion coverage on 7×7.com’s Glamwatch.
- Once a week, you’ll find my writing about the San Francisco fashion scene on the San Francisco Chronicle’s SF Unzipped blog.
- Every weekday (and some weekends), you’ll find my coverage of the San Francisco independent fashion community on SF Indie Fashion.
- And every single day of the week, you’ll find my travel writing, news, tips and advice on KAYAK’s Kayak Traveler blog.
- I also still occasionally write for KQED’s Spark program and freelance for various other publications, including the San Francisco Chronicle.
- In August, I’ll be leading a seminar with local public relations pro Rena Ramirez of 6th Gen Media to help local designers and small businesses take charge of their marketing, public relations and social media efforts. Stay tuned for more information on that…
Oct
7
New Bio Times Two
Filed Under About Lorraine, Bio | Leave a Comment
I was just asked to create a new bio for two upcoming panel discussions I may be participating in (more on that later). Thought I’d post them here, as summing up the freelance life can be difficult. But I think this accurately gets at what I’ve been up to for the last year. And yes, there are two versions (because I’m always writing just a little more than absolutely necessary):
Fashion:
Lorraine Sanders is a San Francisco-based writer, blogger, media consultant and the founder of SF Indie Fashion, a web site and resource covering the San Francisco Bay Area’s wealth of independently-run fashion labels, local designers and independent retailers. She covers fashion for 7×7’s Glamwatch and writes regularly about fashion, art and small businesses for Daily Candy, NBC Bay Area, KQED, the Noe Valley Voice and many others. Additionally, she is a copy writer and media consultant skilled in developing online content and social media strategies. Her clients include Kayak.com, TravelPost.com, the Temple Music Group, Relevant Searches and Yojo Mobile. She holds an A.B. in English from Brown University and an M.A. in Communications from Stanford University.
Freelancing:
Lorraine Sanders is a San Francisco-based freelance writer, blogger and media consultant who decided to bypass traditional channels and strike out on her own as a full-time freelancer after receiving her M.A. in Communications from Stanford University in 2004. She is the founder of SF Indie Fashion, a web site devoted to San Francisco’s independent fashion scene, as well as a regular contributor to 7×7, Daily Candy, NBC Bay Area, the Noe Valley Voice and many others. Additionally, she is copy writer and media consultant skilled in developing content and social media strategies for a clients ranging from The Body Shop to Avalon Travel Publishing. Her current clients include Kayak.com, TravelPost.com, Gayot.com, KQED, Temple Music Group, Relevant Searches and Yojo Mobile.