Jan
17
Winter Update
Filed Under 7x7 magazine, About Lorraine, Academy of Art, Blogging, Content Partnerships, San Francisco Chronicle, SF Indie Fashion | 1 Comment
After taking much of the fall off — though SF Indie Fashion continued to run smoothly — to spend time with my son, who arrived on Sept. 1, I happily returned to covering San Francisco fashion each week and resumed several of my freelance gigs at the beginning of the year. Here’s an update on where you can find my writing and other professional pursuits these days:
7×7 and 7×7.com: I cover fashion each week for the magazine’s web site and occasionally contribute to print.
San Francisco Chronicle: You’ll find my work in the newspaper’s Sunday Style section from time to time, as well as in the monthly magazine SFiS. Recently, I wrote a feature about the Irma bracelet and contributed to the 2010 Year in Fashion.
SF Unzipped: I write for the San Francisco Chronicle’s online style blog once each week. You’ll generally find my posts up on Fridays.
SF Indie Fashion: Every week day (and some weekends) you’ll find fresh content featuring the Bay Area’s wealth of design talent, fashion happenings, beauty news and independent retailers. The site has been growing steadily over the last few months, and we continue to tackle bigger and better things. I’ve been pleased to establish more news partnerships, which have led to our content appearing on sites such as Vivanista and The Feast. Stay tuned for what’s on the horizon this year.
Academy of Art: While I miss teaching (and look forward to when I can expand my work schedule and do so again), I am glad I am able to act as an academic advisor for a fashion journalism student here this spring.
Provocateur Media: During the fall, I began working with this local public relations agency on a consulting basis to help agency clients interested in the benefit of the journalist’s perspective on their campaigns. It’s been fun, rewarding and an interesting change of pace to work with local retailers and brands in this capacity, and I look forward to continuing my work on this front in the future.
Fashion Unraveled: The 2nd edition of this excellent resource for emerging designers is out, and I was thrilled to have a four-page section on blogging and social media included in its pages.
And as always, you can find out the latest musings from yours truly by staying in touch via Twitter or LinkedIn.
Feb
8
Bay Area Project Runway Hopefuls
Filed Under Content Partnerships, NBC Bay Area, SF Indie Fashion | Leave a Comment
A quick example of the content-sharing partnership between NBC Bay Area and SF Indie Fashion.
Jan
19
San Francisco Style Series Debuts SF Indie Fashion
Filed Under Blogging, Content Partnerships, SF Indie Fashion | Leave a Comment
I recently launched a style series showcasing looks from local San Franciscans on SF Indie Fashion. The idea is to communicate San Francisco’s unique sense of style through images trendsetters produce themselves. Refuses to Label is one of the site’s first content partners – very exciting. I love their work and definitely recommend checking them out.
We’ll have more shoots from local fashion lovers on the site in the coming weeks and months, so stay tuned….
P.S. Anyone interested in producing their own shoot, please be in touch.
Nov
18
2 New Stories on NBC Bay Area
Filed Under Clips, Content Partnerships, NBC Bay Area, SF Indie Fashion | Leave a Comment
It’s always exciting when NBC Bay Area picks up stories from SF Indie Fashion. I was happy to learn that two recent SF Indie Fashion features ran on NBC Bay Area this week:
Heart of Stone: Jessica Winzelberg Jewelry
An Interview with Colleen Mauer
Jul
29
NBC Bay Area Now Featuring SF Indie Fashion Content
Filed Under Blogging, Content Partnerships, NBC Bay Area, SF Indie Fashion | Leave a Comment
NBC Bay Area is now featuring select SF Indie Fashion content in the network’s newly revamped shopping and fashion sections. I’m excited to be able to extend the site’s content to a whole new audience in the coming weeks and months….