Lorraine Sanders

San Mateo’s BlacMéra impresses angel investors

admin — Sat, 21 Jan 2012 21:35:55 +0000

A local designer that impressed an audience of Silicon Valley angel investors is the focus of my latest post on the San Francisco Chronicle‘s SF Unzipped blog.

Style Bytes: Fitiquette’s no-sweat avatar suits online shoppers

admin — Wed, 18 Jan 2012 21:46:42 +0000

Here’s a link to my latest Style Bytes column for the San Francisco Chronicle. My take: the company that figures out the virtual fitting room conundrum is going to win big. This is a story that looks at several approaches, including two from Bay Area startups.

SF Fashion + Tech Panel

admin — Tue, 03 Jan 2012 21:47:14 +0000

Looking oh-so-official. This is a Chronicle photo from the first SF Fashion + Tech event, which took place in November. The next one is next week on Jan 12. Read the full Chronicle post here.

Photo by Christophe Tomatis

Four new online stores to check out in the New Year

admin — Sun, 01 Jan 2012 21:39:44 +0000

A look at four new online stores that I recently rounded up for the San Francisco Chronicle‘s SF Unzipped blog. Read the full post here.

Polyvore year-end trends

admin — Sat, 24 Dec 2011 22:54:00 +0000

Polyvore’s year-end trends are out, and they’re fascinating. The company’s core is its online community (and set-making tools), but the stats generated by these things are what are drawing eyeballs from many in the fashion space today. Here’s the full post I wrote recently about the Bay Area company’s 11-month report for the San Francisco Chronicle‘s SF Unzipped blog: Polyvore shares year’s top style trends.

Style Bytes: Mobile Shopping Makes Gifting Easier

admin — Wed, 07 Dec 2011 23:14:34 +0000

I write a fashion-meets-tech column called Style Bytes for the San Francisco Chronicle. The latest one came out last weekend. Here is a link to the full article.

Turk + Taylor Fashion Show

admin — Wed, 07 Dec 2011 19:52:26 +0000

Latest San Francisco Chronicle Style section story: Turk + Taylor fashion show! Read the article.

Thanks, Fashion School Daily!

admin — Fri, 02 Dec 2011 01:05:20 +0000

I teach at the Academy of Art (yes, I really teach a college class about fashion blogging! Pretty wild that such a thing exists these days…sign of the times), and the social media editor there, Alexandra Thurmond, recently interviewed me about San Francisco fashion and some other fun things. The interview then ended up on Style Bistro, always a great place to be.

Click the pic to read if you are so inclined.

Journalism Basics for Bloggers – Class Links

admin — Wed, 16 Nov 2011 19:28:05 +0000

It was so great to meet everyone who came out to my recent SF Writers’ Grotto Class: Journalism Basics for Bloggers. While several people in the class are still working on getting their blogs up and running, here are links to blogs run and contributed to by those in the class:

Jasmine: Middle Class Musician
Lorrissa: Lo Life
Seema: Live Soma
Seema: Sparkling and Sweet
Jacyn: Sugar Lips Lifestyle Tips
Kirsten: Kirsten Inc.
Alexandra: The Tsaritsa Sez
Laura: Design Observer

I had such a great time talking about blogging with you guys (and Polina, Haley, Liz and Gen). I look forward to seeing what all of you do in the future!

Stacy London’s Fall Fashion Tips

admin — Sat, 08 Oct 2011 20:20:56 +0000

When Stacy London visited San Francisco last month, I was able to sit down with her after her presentation to the crowd assembled at the Westfield Centre to ask the TV star and style expert a few questions for the San Francisco Chronicle. My favorite tip (one I violate about three times a week, even though she’s right): “If you’re under 5’4″, knee-high boots make you look like you’re standing in a bucket.” For more, read the complete article or click the pic below.