Lorraine Sanders » lorraine sanders

Video Shopping Site Joyus Acquires Splendora

admin — Mon, 15 Aug 2011 17:01:15 +0000

I’m covering more fashion-meets-tech these days. One recent example from the San Francisco Chronicle Style section.

Join me for Fashion Blogging 101

admin — Tue, 07 Jun 2011 21:04:11 +0000

In just under two weeks, I’ll be leading a Fashion Blogging 101 workshop at San Francisco’s Renaissance Center for Entrepreneurship. If you’re interested in learning more about the many ways fashion blogging may benefit your business, fashion label or just enhance your otherwise stylish existence, please come join me for the evening.

Other than learning about fashion blogging, the workshop will be a chance to network with other local fashion business owners and entrepreneurs.

While much of the workshop will focus on fashion blogging, other topics that will be touched upon include reaching the media, social media and marketing your brand in general – all things that dovetail with fashion blogging.

Hope to see you there!

Dapper Style Pops Up in the Mission and Beyond

admin — Mon, 06 Jun 2011 16:41:52 +0000

Once you digest the fact that I can, apparently, time travel into the future, move past the dateline and check out this recent story I wrote for the San Francisco Chronicle Sunday Style section.

Vermillion Graham

admin — Sun, 05 Jun 2011 22:59:10 +0000

A write-up of the new Vermillion Graham store in San Francisco’s Mission district. The interiors of the store are really striking and well worth a visit for any design or high-end vintage fan. Click the image to read the article in full on SFGate.com

SFMade Week Highlights Locally Made Products

admin — Fri, 20 May 2011 16:44:56 +0000

Given my obvious interest in supporting local companies and local fashion, this was a welcome assignment from the San Francisco Chronicle. Click the image to go to the full story, which ran in the print Style section in mid-May.

7×7 Magazine: Playing Dress Up

admin — Fri, 08 Apr 2011 19:24:35 +0000

Check out the story I wrote on fashion-focused social games in the April issue of 7×7 magazine. These games are a really interesting trend sweeping Facebook right now, and many of the top games are located in San Francisco or nearby. Click the pic to view the online version or check out the print version here.

Snow Day on Runway

admin — Thu, 03 Mar 2011 17:47:01 +0000

I covered the Snow fashion show from late January for the San Francisco Chronicle’s monthly style magazine SFiS, and the story is finally out. You’ll find it in various boxes around the City. Click the pic to go to the article online. It was also nice to be able to include photography from Christophe Tomatis, who has been doing nice work this year as a contributing photographer for SF Indie Fashion.

Winter Update

admin — Mon, 17 Jan 2011 17:24:46 +0000

After taking much of the fall off — though SF Indie Fashion continued to run smoothly — to spend time with my son, who arrived on Sept. 1, I happily returned to covering San Francisco fashion each week and resumed several of my freelance gigs at the beginning of the year. Here’s an update on where you can find my writing and other professional pursuits these days:

7×7 and 7×7.com: I cover fashion each week for the magazine’s web site and occasionally contribute to print.

San Francisco Chronicle: You’ll find my work in the newspaper’s Sunday Style section from time to time, as well as in the monthly magazine SFiS. Recently, I wrote a feature about the Irma bracelet and contributed to the 2010 Year in Fashion.

SF Unzipped: I write for the San Francisco Chronicle’s online style blog once each week. You’ll generally find my posts up on Fridays.

SF Indie Fashion: Every week day (and some weekends) you’ll find fresh content featuring the Bay Area’s wealth of design talent, fashion happenings, beauty news and independent retailers. The site has been growing steadily over the last few months, and we continue to tackle bigger and better things. I’ve been pleased to establish more news partnerships, which have led to our content appearing on sites such as Vivanista and The Feast. Stay tuned for what’s on the horizon this year.

Academy of Art: While I miss teaching (and look forward to when I can expand my work schedule and do so again), I am glad I am able to act as an academic advisor for a fashion journalism student here this spring.

Provocateur Media: During the fall, I began working with this local public relations agency on a consulting basis to help agency clients interested in the benefit of the journalist’s perspective on their campaigns. It’s been fun, rewarding and an interesting change of pace to work with local retailers and brands in this capacity, and I look forward to continuing my work on this front in the future.

Fashion Unraveled: The 2nd edition of this excellent resource for emerging designers is out, and I was thrilled to have a four-page section on blogging and social media included in its pages.

And as always, you can find out the latest musings from yours truly by staying in touch via Twitter or LinkedIn.

Vegan Fashion Show

admin — Tue, 12 Oct 2010 23:39:12 +0000

A story I wrote about the recent Vegan Fashion Show, the City’s first event featuring cruelty-free fashion. The print version appeared in the San Francisco Chronicle Sunday Style section on Oct. 10, 2010.

Two New Stores: Luna & Gigi + Rose

lorraine — Tue, 29 Jun 2010 00:49:38 +0000

Profiles of two new San Francisco boutiques that appeared in the July 2010 issue of SFiS, the San Francisco Chronicle’s style magazine. Click the image to go to the online version.