Lorraine Sanders » san francisco freelance writer

Dapper Style Pops Up in the Mission and Beyond

admin — Mon, 06 Jun 2011 16:41:52 +0000

Once you digest the fact that I can, apparently, time travel into the future, move past the dateline and check out this recent story I wrote for the San Francisco Chronicle Sunday Style section.

SFMade Week Highlights Locally Made Products

admin — Fri, 20 May 2011 16:44:56 +0000

Given my obvious interest in supporting local companies and local fashion, this was a welcome assignment from the San Francisco Chronicle. Click the image to go to the full story, which ran in the print Style section in mid-May.

7×7 Magazine: Playing Dress Up

admin — Fri, 08 Apr 2011 19:24:35 +0000

Check out the story I wrote on fashion-focused social games in the April issue of 7×7 magazine. These games are a really interesting trend sweeping Facebook right now, and many of the top games are located in San Francisco or nearby. Click the pic to view the online version or check out the print version here.

Snow Day on Runway

admin — Thu, 03 Mar 2011 17:47:01 +0000

I covered the Snow fashion show from late January for the San Francisco Chronicle’s monthly style magazine SFiS, and the story is finally out. You’ll find it in various boxes around the City. Click the pic to go to the article online. It was also nice to be able to include photography from Christophe Tomatis, who has been doing nice work this year as a contributing photographer for SF Indie Fashion.

Winter Update

admin — Mon, 17 Jan 2011 17:24:46 +0000

After taking much of the fall off — though SF Indie Fashion continued to run smoothly — to spend time with my son, who arrived on Sept. 1, I happily returned to covering San Francisco fashion each week and resumed several of my freelance gigs at the beginning of the year. Here’s an update on where you can find my writing and other professional pursuits these days:

7×7 and 7×7.com: I cover fashion each week for the magazine’s web site and occasionally contribute to print.

San Francisco Chronicle: You’ll find my work in the newspaper’s Sunday Style section from time to time, as well as in the monthly magazine SFiS. Recently, I wrote a feature about the Irma bracelet and contributed to the 2010 Year in Fashion.

SF Unzipped: I write for the San Francisco Chronicle’s online style blog once each week. You’ll generally find my posts up on Fridays.

SF Indie Fashion: Every week day (and some weekends) you’ll find fresh content featuring the Bay Area’s wealth of design talent, fashion happenings, beauty news and independent retailers. The site has been growing steadily over the last few months, and we continue to tackle bigger and better things. I’ve been pleased to establish more news partnerships, which have led to our content appearing on sites such as Vivanista and The Feast. Stay tuned for what’s on the horizon this year.

Academy of Art: While I miss teaching (and look forward to when I can expand my work schedule and do so again), I am glad I am able to act as an academic advisor for a fashion journalism student here this spring.

Provocateur Media: During the fall, I began working with this local public relations agency on a consulting basis to help agency clients interested in the benefit of the journalist’s perspective on their campaigns. It’s been fun, rewarding and an interesting change of pace to work with local retailers and brands in this capacity, and I look forward to continuing my work on this front in the future.

Fashion Unraveled: The 2nd edition of this excellent resource for emerging designers is out, and I was thrilled to have a four-page section on blogging and social media included in its pages.

And as always, you can find out the latest musings from yours truly by staying in touch via Twitter or LinkedIn.

Vegan Fashion Show

admin — Tue, 12 Oct 2010 23:39:12 +0000

A story I wrote about the recent Vegan Fashion Show, the City’s first event featuring cruelty-free fashion. The print version appeared in the San Francisco Chronicle Sunday Style section on Oct. 10, 2010.

The Sartorialists: gr.dano in 7×7

admin — Wed, 15 Sep 2010 18:21:46 +0000

I just love Alex Farnum’s shot of gr.dano’s Brian Scheyer and Jill Giordano. It appeared in the September issue of 7×7 along with an interview I wrote about the up-and-coming design duo. I’ve linked to the online version, but you can also find the story in print on newsstands this month.

Summer 2010 Update

admin — Sun, 15 Aug 2010 18:24:19 +0000

I’ve been remiss in updating the blog, but that doesn’t mean exciting things haven’t been happening. Here’s an update on what I’ve been working on since June:

- In July, the San Francisco Chronicle ran Mission District stocks up on local, unique, a story I wrote covering some of the best new shops in San Francisco’s Mission neighborhood. It includes a nice map and guide to local retailers. If you’re planning on visiting the area, it will send you to some great, eclectic shops specializing in vintage and independent designers’ work.

- In early August, Rena Ramirez of 6th Generation Media and I teamed up to offer Market U, a one-night seminar offering media outreach and public relations tips to local small business owners. It was a great success – we sold out the event and met a lot of great people running terrific local businesses. We plan to do another one of these events in the future, likely in the winter or early spring.

- Also in August, I began copy writing for Mineral Fusion cosmetics, a mineral makeup brand based out of Denver. I’ve enjoyed creating tips for using the company’s all natural cosmetics and will post more about them once the current projects become available online.

- And as always, I continued blogging each week for Kayak.com, 7×7.com, the San Francisco Chronicle’s Unzipped blog and SF Indie Fashion.

- I’ll be taking some time off in September and October to be with my new son, Walker (due Aug. 30). That said, SF Indie Fashion will continue running, so don’t hesitate to be in touch about that or any other freelance requests.

Two New Stores: Luna & Gigi + Rose

lorraine — Tue, 29 Jun 2010 00:49:38 +0000

Profiles of two new San Francisco boutiques that appeared in the July 2010 issue of SFiS, the San Francisco Chronicle’s style magazine. Click the image to go to the online version.

Where to Find Me Each Week

lorraine — Sat, 19 Jun 2010 00:08:49 +0000

Phew! Things have been so busy lately that I’ve been remiss in updating this site with all my clips. Here’s an update on what’s been going on:

- I was recently honored to be selected as a fellow in the Knight Digital Media Center’s Journalism Entrepreneurship program, held in May at the University of Southern California.

- Three times a week, you can find my fashion coverage on 7×7.com’s Glamwatch.

- Once a week, you’ll find my writing about the San Francisco fashion scene on the San Francisco Chronicle’s SF Unzipped blog.

- Every weekday (and some weekends), you’ll find my coverage of the San Francisco independent fashion community on SF Indie Fashion.

- And every single day of the week, you’ll find my travel writing, news, tips and advice on KAYAK’s Kayak Traveler blog.

- I also still occasionally write for KQED’s Spark program and freelance for various other publications, including the San Francisco Chronicle.

- In August, I’ll be leading a seminar with local public relations pro Rena Ramirez of 6th Gen Media to help local designers and small businesses take charge of their marketing, public relations and social media efforts. Stay tuned for more information on that…