Lorraine Sanders » san francisco journalist

Dapper Style Pops Up in the Mission and Beyond

admin — Mon, 06 Jun 2011 16:41:52 +0000

Once you digest the fact that I can, apparently, time travel into the future, move past the dateline and check out this recent story I wrote for the San Francisco Chronicle Sunday Style section.

7×7 Magazine: Playing Dress Up

admin — Fri, 08 Apr 2011 19:24:35 +0000

Check out the story I wrote on fashion-focused social games in the April issue of 7×7 magazine. These games are a really interesting trend sweeping Facebook right now, and many of the top games are located in San Francisco or nearby. Click the pic to view the online version or check out the print version here.

Snow Day on Runway

admin — Thu, 03 Mar 2011 17:47:01 +0000

I covered the Snow fashion show from late January for the San Francisco Chronicle’s monthly style magazine SFiS, and the story is finally out. You’ll find it in various boxes around the City. Click the pic to go to the article online. It was also nice to be able to include photography from Christophe Tomatis, who has been doing nice work this year as a contributing photographer for SF Indie Fashion.

Winter Update

admin — Mon, 17 Jan 2011 17:24:46 +0000

After taking much of the fall off — though SF Indie Fashion continued to run smoothly — to spend time with my son, who arrived on Sept. 1, I happily returned to covering San Francisco fashion each week and resumed several of my freelance gigs at the beginning of the year. Here’s an update on where you can find my writing and other professional pursuits these days:

7×7 and 7×7.com: I cover fashion each week for the magazine’s web site and occasionally contribute to print.

San Francisco Chronicle: You’ll find my work in the newspaper’s Sunday Style section from time to time, as well as in the monthly magazine SFiS. Recently, I wrote a feature about the Irma bracelet and contributed to the 2010 Year in Fashion.

SF Unzipped: I write for the San Francisco Chronicle’s online style blog once each week. You’ll generally find my posts up on Fridays.

SF Indie Fashion: Every week day (and some weekends) you’ll find fresh content featuring the Bay Area’s wealth of design talent, fashion happenings, beauty news and independent retailers. The site has been growing steadily over the last few months, and we continue to tackle bigger and better things. I’ve been pleased to establish more news partnerships, which have led to our content appearing on sites such as Vivanista and The Feast. Stay tuned for what’s on the horizon this year.

Academy of Art: While I miss teaching (and look forward to when I can expand my work schedule and do so again), I am glad I am able to act as an academic advisor for a fashion journalism student here this spring.

Provocateur Media: During the fall, I began working with this local public relations agency on a consulting basis to help agency clients interested in the benefit of the journalist’s perspective on their campaigns. It’s been fun, rewarding and an interesting change of pace to work with local retailers and brands in this capacity, and I look forward to continuing my work on this front in the future.

Fashion Unraveled: The 2nd edition of this excellent resource for emerging designers is out, and I was thrilled to have a four-page section on blogging and social media included in its pages.

And as always, you can find out the latest musings from yours truly by staying in touch via Twitter or LinkedIn.

The Sartorialists: gr.dano in 7×7

admin — Wed, 15 Sep 2010 18:21:46 +0000

I just love Alex Farnum’s shot of gr.dano’s Brian Scheyer and Jill Giordano. It appeared in the September issue of 7×7 along with an interview I wrote about the up-and-coming design duo. I’ve linked to the online version, but you can also find the story in print on newsstands this month.

Summer 2010 Update

admin — Sun, 15 Aug 2010 18:24:19 +0000

I’ve been remiss in updating the blog, but that doesn’t mean exciting things haven’t been happening. Here’s an update on what I’ve been working on since June:

- In July, the San Francisco Chronicle ran Mission District stocks up on local, unique, a story I wrote covering some of the best new shops in San Francisco’s Mission neighborhood. It includes a nice map and guide to local retailers. If you’re planning on visiting the area, it will send you to some great, eclectic shops specializing in vintage and independent designers’ work.

- In early August, Rena Ramirez of 6th Generation Media and I teamed up to offer Market U, a one-night seminar offering media outreach and public relations tips to local small business owners. It was a great success – we sold out the event and met a lot of great people running terrific local businesses. We plan to do another one of these events in the future, likely in the winter or early spring.

- Also in August, I began copy writing for Mineral Fusion cosmetics, a mineral makeup brand based out of Denver. I’ve enjoyed creating tips for using the company’s all natural cosmetics and will post more about them once the current projects become available online.

- And as always, I continued blogging each week for Kayak.com, 7×7.com, the San Francisco Chronicle’s Unzipped blog and SF Indie Fashion.

- I’ll be taking some time off in September and October to be with my new son, Walker (due Aug. 30). That said, SF Indie Fashion will continue running, so don’t hesitate to be in touch about that or any other freelance requests.

Threads & Heirs Arrives at Macy’s

lorraine — Fri, 09 Apr 2010 22:28:54 +0000

I recently started writing for the San Francisco Chronicle’s SF Unzipped blog. Check out my posts there each Friday.

San Francisco Style Series Debuts SF Indie Fashion

lorraine — Wed, 20 Jan 2010 01:10:06 +0000

I recently launched a style series showcasing looks from local San Franciscans on SF Indie Fashion. The idea is to communicate San Francisco’s unique sense of style through images trendsetters produce themselves. Refuses to Label is one of the site’s first content partners – very exciting. I love their work and definitely recommend checking them out.

We’ll have more shoots from local fashion lovers on the site in the coming weeks and months, so stay tuned….

P.S. Anyone interested in producing their own shoot, please be in touch.

Gift Guide for Guys

lorraine — Wed, 16 Dec 2009 01:53:23 +0000

New Bio Times Two

lorraine — Wed, 07 Oct 2009 20:35:38 +0000

I was just asked to create a new bio for two upcoming panel discussions I may be participating in (more on that later). Thought I’d post them here, as summing up the freelance life can be difficult. But I think this accurately gets at what I’ve been up to for the last year. And yes, there are two versions (because I’m always writing just a little more than absolutely necessary):

Fashion:

Lorraine Sanders is a San Francisco-based writer, blogger, media consultant and the founder of SF Indie Fashion, a web site and resource covering the San Francisco Bay Area’s wealth of independently-run fashion labels, local designers and independent retailers. She covers fashion for 7×7’s Glamwatch and writes regularly about fashion, art and small businesses for Daily Candy, NBC Bay Area, KQED, the Noe Valley Voice and many others. Additionally, she is a copy writer and media consultant skilled in developing online content and social media strategies. Her clients include Kayak.com, TravelPost.com, the Temple Music Group, Relevant Searches and Yojo Mobile. She holds an A.B. in English from Brown University and an M.A. in Communications from Stanford University.

Freelancing:

Lorraine Sanders is a San Francisco-based freelance writer, blogger and media consultant who decided to bypass traditional channels and strike out on her own as a full-time freelancer after receiving her M.A. in Communications from Stanford University in 2004. She is the founder of SF Indie Fashion, a web site devoted to San Francisco’s independent fashion scene, as well as a regular contributor to 7×7, Daily Candy, NBC Bay Area, the Noe Valley Voice and many others. Additionally, she is copy writer and media consultant skilled in developing content and social media strategies for a clients ranging from The Body Shop to Avalon Travel Publishing. Her current clients include Kayak.com, TravelPost.com, Gayot.com, KQED, Temple Music Group, Relevant Searches and Yojo Mobile.