I recently launched a style series showcasing looks from local San Franciscans on SF Indie Fashion. The idea is to communicate San Francisco’s unique sense of style through images trendsetters produce themselves. Refuses to Label is one of the site’s first content partners – very exciting. I love their work and definitely recommend checking them out.

We’ll have more shoots from local fashion lovers on the site in the coming weeks and months, so stay tuned….

P.S. Anyone interested in producing their own shoot, please be in touch.

A recent post I had fun putting together for SF Indie Fashion this week. I was able to test out the pants, thanks to Chrome. Like I said in the post, I’m a fan now – they’re really multipurpose.

A recent story I wrote about San Francisco creative space Workshop that ran on both SF Indie Fashion and NBC Bay Area.

NBC Bay Area is now featuring select SF Indie Fashion content in the network’s newly revamped shopping and fashion sections. I’m excited to be able to extend the site’s content to a whole new audience in the coming weeks and months….