Updated bio

LORRAINE SANDERS is a San Francisco-based writer, blogger, media consultant and the founder of SF Indie Fashion, a web site and resource covering the San Francisco Bay Area’s wealth of independently-run fashion labels, local designers and independent retailers. She covers fashion for 7×7’s Glamwatch, the San Francisco Chronicle and its SF Unzipped blog and writes regularly about fashion, art and small businesses for Daily Candy, NBC Bay Area, KQED, the Noe Valley Voice and many others. Additionally, she is a part-time fashion journalism instructor and student adviser at the Academy of Art University, as well as a freelance copy writer and media consultant skilled in developing online content and social media strategies. Her clients include Kayak.com, TravelPost.com, the Temple Music Group, Relevant Searches and Yojo Mobile. She holds an A.B. in English from Brown University and an M.A. in Communications from Stanford University and was recently selected as a news entrepreneurship fellow by the University of Southern California Knight Digital Media Center.

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